WATCH FOR NEPAL

A viewer can now contribute to charity by simply donating his time.

INSIGHT
YouTube streams over 4 Billion videos a day and skips over a million ads every hour because of the 'skip ad' button.

IDEA
When you click the 'Watch to Donate’ button on YouTube instead of the skip ad, the entire ad is viewed. With YouTube's pay-per-view
advertising model, companies pay $0.01 to Nepal and in return get their ads viewed.

AWARD
CLIO Awards 2015 (Silver)
District Addy 2015 (Silver)
Graphis New Talent 2015 (Silver)
ADC Young Guns 2015 Merit

Category: Student Digital Innovation
Art Director: Sonica Baptist
Copywriters: Himanish Ashar & Rushad Patel

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